Infront X to enhance digital offering through new identity

Jun 11,2021

New brand unites and Infront Lab  to offer holistic solutions for brands and partners

Zug, Switzerland - Infront has officially launched Infront X,  the new brand of Infront’s digital offering. Infront X combines the digital media and solutions business of with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.

The new brand matches a more targeted approach to services and solutions for sports organisations globally. In addition, it will also drive product development with a greater focus than ever before. 

Following the announcement made in December 2020Christian Mueller continues as CEO of Infront X. He is joined by CFO Krishnan Ramachandran and Managing Directors Philip Sharpe and Damian Browarnik. Sharpe, who has held numerous management positions in digital businesses including over a decade at Turner Sports, also becomes Chief Operating Officer; Browarnik assumes the role of Chief Innovation Officer. The leadership is completed by Bora Nikolic (Chief Design Officer), Becki Civello (VP, Commercial), Joni Lockridge (VP, Operations), and Yevhen Us (Senior Director, Products), all of whom have been recently promoted from within the organisation.

Christian Mueller, Infront X CEO, said: “This new identity and strategy unites Infront’s digital capabilities and experience under one roof to align with the immediate and long-term needs of our partners. Remaining nimble with the solutions we offer potential clients at all stages of their digital journey is crucial and Infront X will provide the most up-to-date services whilst also having one eye on the trends the industry will face in the future.”

Infront X has a global workforce of around 300; its headquarters are in Zug with other offices in New York, Los Angeles, Toronto, Atlanta, London, Paris, Kiev, St. Petersburg and Tel Aviv. 

About Infront X

At Infront X, we empower brands to build unique relationships by creating digital products & experiences people love. We specialize in helping sports, media, and entertainment organisations make deeper connections with their audiences through leading-edge technology, data-driven strategy, and impeccable design.
Headquartered in Switzerland and with 9 offices across North America and Europe, we are proud of the impact we’ve helped create for elite organizations like the PGA TOUR, Verizon, NASCAR, FOX, Chelsea FC, AS Roma, Comedy Central, the International Ski Federation and the International Basketball Federation, among countless others.

New facility increases the Company’s liquidity and reduces fiancing costs

BEIJING, March 17, 2020 (GLOBE NEWSWIRE) -- Wanda Sports Group Company Limited (NASDAQ: WSG) (the “Company”) today announced that the Company signed a $240 million senior term loan facility agreement with Credit Suisse AG, Singapore Branch, enabling the Company to refinance and prepay its existing senior 364-day term loan facility, dated March 15, 2019.

Mr. Hengming Yang, President and CEO of Wanda Sports Group said, “We are very pleased with the new credit facility. The successful refinancing demonstrates continued confidence in our business and operations, despite the global challenges and uncertainties resulting from COVID-19. We will continue to work diligently on behalf of our partners, athletes, fans and shareholders.”

Mr. Brian Liao, Global CFO of Wanda Sports Group said, “As always, we are committed to lowering our costs, monitoring our use of cash, and balancing our investments with disciplined management of our existing financial resources to optimize shareholder returns. The new facility provides the Company with additional financial flexibility, while allowing it to take advantage of the current favorable interest rate environment to lower interest costs.”

The term of the new facility is 364 days. The pricing will initially be LIBOR plus an applicable margin, and the term is subject to certain mandatory prepayment terms. These and the other principal terms of the new facility are outlined further in a Form 6-K (Report of Foreign Private Issuer) submitted today to the U.S. Securities and Exchange Commission.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements can be identified by terminology such as “will,” “estimate,” “project,” “predict,” “believe,” “expect,” “anticipate,” “intend,” “potential,” “plan,” “goal” and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. All forward-looking statements speak only as of the date of this press release and are expressly qualified in their entirety by the cautionary statements included in this press release. The Company disclaims any obligation to update or revise forward-looking statements that may be made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events, other than as required by law.