On the day of tip-off of the FIBA Basketball World Cup 2019, FIBA, the world governing body of basketball, and Wanda Group have signed a strategic partnership agreement. Wanda will continue as a global partner for the next 12 years, covering the next three World Cup cycles until 2031.
Basketball is a key sport in Wanda’s portfolio, with Infront’s first partnership dating back to 2005. Infront, as part of the Wanda Sports Group, formed the strategic partnership with FIBA to drive the sponsorship and licensing activities through FIBA Marketing.
As a global partner, Wanda will have global marketing rights to the next three cycles of the FIBA Basketball World Cups and World Cup Qualifiers, the Women’s Basketball World Cups, the FIBA Continental Cups and also the FIBA Youth World Cups.
Wanda will benefit from exclusive marketing rights across a wide range of categories including real estate development, shopping malls, hotels, travel agencies, movie theatres, movie and film production and film studies and amusement and theme parks.
The signing ceremony, which took place at the Wanda Vista in Beijing was attended by Wanda Chairman, Wang Jianlin, FIBA Secretary General, Andreas Zagklis accompanied by both FIBA’s outgoing President Horacio Muratore and newly elected President Hamane Niang.
FIBA Secretary General Andreas Zagklis said, “Today is a very important day for FIBA, not only because it is the start of the FIBA Basketball World Cup but it is also the day of a landmark announcement and celebration of this strategic global partnership extension with the Wanda Group.”
“This 12-year extension confirms that Wanda and FIBA together think long-term and share the same vision. With this agreement, Wanda becomes one of the longest partners of FIBA in its 90 years of history.”
Wanda Group Chairman, Wang Jianlin said “This strategic partnership between the Wanda Group and FIBA will greatly promote the development of basketball globally. It will also bring more top international basketball competitions to China and strengthen basketball’s position as the number one team sport in the country and contribute greatly to its development.”
The enhanced partnership between FIBA and Wanda will continue to promote the development of basketball worldwide, bringing more top international club competitions to China and also contributing to the development of basketball in China through programs such as the Little Champions initiative.
The Little Champions program, established by FIBA and Wanda, was developed to inspire the next generation of kids by giving them the unique opportunity to step onto the court of the FIBA Basketball World Cup 2019 and join their idols before every game.